Fundraising: how to do it right

Fundraising is never a comfortable thing to do. It can feel pushy, and often there is at best only a fifty-fifty chance that you’ll get a good reaction out of someone, especially if you are asking for money. This can be stressful for you and can instil a whole lot of self-doubt about the whole cause.

However, there are some methods that can make fundraising easier, and while there are absolutely no guaranteed ways of getting everything perfectly right, there are some ways you can encourage more people to be part of what you are trying to achieve.

With that in mind, here is how you can make the most out of your fundraising efforts, including having the most amount of fun making sure that you reach your goal, whether it’s only a couple of hundred dollars or something on a far grander scale.

Make sure that you market your cause properly

Marketing your cause properly is something that you have to do as nobody is going to pay you any attention unless you put yourself out there. This can be a very stressful process, especially if you aren’t very good with talking to people or selling things face-to-face. Here are a few ways that you can market your cause, to help you get the word out and get seen by people who will happily help.

#1 Take your marketing onto social media

Taking your marketing onto social media can be a great way to help your cause get the maximum amount of exposure. By jumping onto trends and hashtags, you can directly market your cause to those you want to capture, whether it be for potential customers, donation providers or even just people who might have their curiosity piqued by what you are doing and raise awareness in others. It’s also a great way to help your fundraiser get more of an online presence, as it can help you get more clicks through to your website too.

#2 Use interesting methods

Using interesting methods of fundraising can be a great way to get your donors to give money. A good way to do this might be through making a lottery, such as what has to offer. This can be a great way to help your cause get the money it needs when it comes to helping it get back on its feet or to launch, whether it’s a charity or even a business start-up. Using interactive methods such as a lottery system might help you keep your customers feel like they are part of something big, too, and if there is something in it for them, they are more likely to participate.

#3 Try traditional marketing techniques

This can be amazingly useful to you, but on the other hand, it might give you very mixed results. Pamphlets, posters and even newspaper advertising might be a good way to draw in your audience, depending on their demographic, but getting your leaflets printed can be expensive, as can posters.

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